The Paradox of Choice and Online Dating

Does nearly limitless choice translate to a greater degree of personal happiness?

Do you spend more time picking movies on Netflix… or it Hulu? YouTube or cable… maybe your own collection, than you do… wait, did you even pick a streaming service yet?

The Paradox of Choice is a theory stating that when there is a dramatic increase in options the more difficult it then becomes to make a choice, and the easier it is to regret the choice made. The greater availability of excessive choice leads to an increase in expectation of how satisfying the options will be- this ultimately produces a less satisfying result, even when the result would have otherwise been adequate.

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