Reality struck Matt Kennedy Gould in a flash as every cast member of the show created for his destruction revealed themselves as an actor hired to manipulate him. Every cast member but one, Brian Keith Etheridge- cast as Gould’s best friend, tasked with staying close to him throughout filming and becoming his confidant- remained cautiously silent.
When Gould turns to him, able to digest that the rest of the cast were maybe a lot of Hollywood phonies, out of work actors lowering the bar for a reality gig, he asks Etheridge, with genuine hope, if he’s as much of a liar as the rest.
And you’ll never find a more genuine moment of terror on reality television than the look on Brian Etheridge’s face, as he struggles to explain to his new best friend that he’s just as full of shit as anyone else- that he’s of the elite, Hollywood caste getting paid to make poor, working class Matt look pathetic.
This is where the Joker would pull out a gun and shoot Etheridge in the head- something Etheridge, with emotions and adrenaline running high, feared was possible.